Toronto, Canada – MI9, the industry-leading provider of retail mid-market solutions announced today that Crabtree & Evelyn, Ltd. has selected MI9 Store.

Founded in 1972 by Cyrus Harvey, Crabtree & Evelyn has evolved from a small, family-run business - specializing in fine soaps from around the world - to an international company, well known and respected for its original fragrances, luxurious toiletries, and gourmet foods and gifts for those who enjoy a sophisticated lifestyle. Long before the natural and wellness movement became popular, Crabtree & Evelyn was wholeheartedly embracing the riches of the natural world, introducing product ranges made with fruit, flower and plant essences. It is dedicated to creating products and gifts that transform the ordinary rituals of daily life into extraordinary and pleasurable experiences.

MI9 Store is a customer-centric point of sale and store management system where customer service drives all transactions. In the words of Scott Sincerbeaux, VP Sales for Crabtree & Evelyn, Ltd., “After an extensive evaluation of the leading POS solutions on the market, we selected MI9 Store. There is no question that MI9 understands great customer service. With MI9 Store, Crabtree & Evelyn, Ltd. will be able to enhance every customer’s experience in our stores. We’ll be able to further reward customers based on their personal shopping patterns and preferences and because MI9 Store provides all the information needed to effectively manage our store business, our sales associates can continue to focus where they need to – on our customers.”

Crabtree & Evelyn’s Director of IT Operations, Martin Townsend, further comments, “MI9 met our key POS requirements and much more. MI9 Store is a functionally rich, robust, and reliable store solution. Its ability to effectively manage promotions, returns and customer loyalties are unparalleled. After evaluating many solutions, MI9’s deep functionality and ‘out of scope’ payment solution as well as their rock solid customer references made them a unanimous choice for our business.”

MI9’s CEO, Mike Burge, commented, “We are delighted to welcome Crabtree & Evelyn, Ltd. to our innovative group of customers and are very pleased by their decision. Implementing MI9 Store will provide them exceptional tools to expand upon the renowned customer service upon which they pride themselves.”

About Crabtree & Evelyn: A pioneer in botanical formulations for over 35 years, Crabtree & Evelyn blends the very best of nature and science, tradition and innovation, and luxury and comfort to create benefit-rich bath, body, and home care. This heritage is reflected in its name: Crabtree, from the crabapple tree, the original species from which all cultivated apple trees have derived, and Evelyn, from John Evelyn, the 17th century renaissance Englishman who wrote one of the first important works on conservation and whose motto, ‘explore everything, keep the best’, inspires the brand to this day. Crabtree & Evelyn’s eclectic product mix includes the award winning India Hicks Island Living and India Hicks Island Night Collections for the body and home which are inspired by Crabtree & Evelyn creative partner, designer, model, author, television personality, and goddaughter of the Prince of Wales, India Hicks. She has embraced the simplicity of island life in the Bahamas, which is centered on her family, and an appreciation of the nature that surrounds her. Crabtree & Evelyn is available online and in more than 40 countries, with over 6,000 locations and 500 concept stores worldwide.

For more information or to purchase products, please visit www.crabtree-evelyn.com or call 800-CRABTREE. To learn more about India Hicks, please visit www.indiahicks.com.
Recognised as an exceptional brand, Crabtree & Evelyn enjoys Superbrands status in the UK, Malaysia, Singapore, Hong Kong, Australia and New Zealand.

For further information about Crabtree & Evelyn, please contact:
Marie Nicole Feanny, Public Relations Manager
Crabtree & Evelyn | 102 Peake Brook Road | Woodstock, CT 06281-3429 | Phone: 860.928.2761 x3375 |
Email: mfeanny@crabtree-evelyn.com | www.crabtree-evelyn.com | www.indiahicks.com |
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