Toronto, Canada - Friedman’s Home Improvement was founded in 1946 in Petaluma, CA, as a partnership between brothers Benny and Joseph Friedman. Returning from World War II, they saw the need for local building materials. Their original site was a junkyard that carried surplus goods. In 1970, they opened their 1st store in Santa Rosa, the largest hardware and building materials store in Sonoma County. In 1993 and 1996, they added the Sonoma and Ukiah stores. Through hard work the Friedman brothers grew their business by taking care of customers, watching costs, and reinvesting their profits back into the company.

Today, led by Benny’s son, Bill, Friedman’s is focused on enhancing every aspect of its operation - creating a ‘greener and cleaner’ store environment, delivering products that are project-oriented and competitively priced, and providing customers an informative and hassle free shopping experience. Friedman’s recognizes that to achieve these goals they need the best possible information at their fingertips. That is where MI9 comes in!

Friedman’s has selected MI9 Business Intelligence, an industry leading solution for retail business and customer analytics, as their system of choice for delivering 360° business views and in-depth customer knowledge. With 5000 retail metrics and over 550 retail reports, MI9 BI will provide Friedman’s access to detailed analytics enterprise-wide.

Friedman’s places a high premium on customer knowledge. Using MI9 BI, they will be able to analyze customer profiles, buying patterns, and demographics to better serve customers in each of their regional markets. Friedman’s also appreciates the value of historical data. Today they are restricted by how much history their legacy system can retain; but those limitations disappear with MI9 BI. It can archive data for as long as they wish and deliver the information needed to keep them competitive, drive profitability, and promote business growth.

“Friedman’s spent many months evaluating different systems looking to improve our access to business data and gain more knowledge about our customers. It’s our firm belief that understanding customer demand and being able to match product assortments and prices to that demand is of paramount importance in growing our business. MI9 demonstrated that MI9 BI was not only a technically superior solution, but also very easy to use. We believe it will impact our business in a very positive manner allowing us to grow and helping us better serve our customers for years to come.” - David Proctor, Friedman’s COO & CFO

About Friedman’s: Friedman’s is a regional home improvement retailer based in Santa Rosa, CA. Our mission is to inspire home improvement by exceeding the expectations of our valued Do-It-Yourself and Professional Builder customers. We will accomplish this through an ever-evolving, project-oriented mix of building supply and garden products, as well as a knowledgeable, solutions-driven sales team. Our goal since 1946 is success through mutual respect for all of our customers, employees, and suppliers.